Careers

Marketing Executive – Hansen & Gretel & OWNLEY

We are seeking a dynamic and motivated Marketing Executive to join our team, working across two fast-growing fashion brands: Hansen & Gretel and OWNLEY. Reporting directly to the Business Manager, you will play a key role in driving brand growth and audience engagement, with a strong focus on social media strategy, content creation, and performance marketing.

This is a hands-on role suited to someone with strong organisational skills, a passion for fashion, and the ability to manage multiple projects in a fast-paced environment.


Key Responsibilities

Social Media & Content (Organic Growth)

  • Manage and grow Hansen & Gretel and OWNLEY’s social media channels (Instagram, TikTok, Pinterest, and emerging platforms).

  • Plan and execute engaging content calendars aligned with brand campaigns, product drops, retail moments, and wholesale launches.

  • Brief and collaborate with the wider team to deliver compelling social-first assets.

  • Monitor trends, platform updates, and competitor activity to drive innovation and ensure content remains fresh, relevant, and aspirational.

  • Track engagement metrics, follower growth, and community insights to inform strategy.

Paid Social & Growth Marketing

  • Manage paid social campaign budgets across Meta, TikTok, and Pinterest

  • Support campaign planning, including audience segmentation, A/B testing, creative asset coordination, and reporting.

  • Analyse campaign performance and provide insights to optimise ROI and drive customer acquisition.

  • Contribute to strategies for building and converting brand awareness into sales across e-commerce and retail.

Retail & Wholesale Marketing

  • Support marketing activity around retail activations, store events, and pop-ups, ensuring they are integrated into social and digital campaigns.

  • Develop digital and social assets to support wholesale partners and international showrooms.

  • Assist in the creation of lookbooks, brand decks, and B2B marketing collateral.

General Marketing Support

  • Assist in end-to-end campaign management across channels (social, EDM, PR, influencer).

  • Manage timelines, budgets, and reporting to ensure projects are delivered on brand and on time.

  • Provide weekly performance reports across social, paid, and campaign activity.

About You

  • 2+ years’ experience in marketing, social media, or digital roles (fashion, lifestyle experience preferred).

  • Strong understanding of social media platforms, content creation, and digital growth strategies

  • Excellent organisational and project management skills with the ability to juggle multiple campaigns.

  • Analytical mindset with experience in reporting on social and paid campaign performance.

  • A passion for fashion, culture, and emerging digital trends.

  • Strong written and verbal communication skills, with a keen eye for brand voice and visual identity.

What We Offer

  • The opportunity to work across two exciting and fast-growing Australian fashion brands with international reach.

  • Exposure to all areas of marketing – from social growth to retail activations and global wholesale expansion.

  • A collaborative, creative, and fast-paced work environment.

To apply please send your CV to lisa@hansenandgretel.com

 

 

Ownley is an Australian fashion brand who's mission is simple: offer purposeful pieces & encourage a mindful, fun-loving and effortless approach to style. There’s a sense of attitude embedded in the clean lines of the Ownley project, with ethics & aesthetics at our core. We create easy-to-wear & equally hard-to-resist pieces, in harmony with honest price points.

The Ownley culture is unique, and we seek friendly hardworking individuals who are passionate about building a long-term career with us.

From our product to our suppliers and our team, Ownley prides itself on integrity. We are an equal opportunity employer, seeking diverse and talented team members. Our HQ is located in Rosebery, Sydney.  

 


Getting in touch

If you're interested in joining the Ownley team, we'd love to hear from you! Please send your resume and a brief introduction to info@ownley.online. Be sure to tell us about your skills, experience, and why you'd like to be part of our team.