Privacy Policy

Last updated: 28 October 2026

Privacy Policy at a glance

OWNLEY ONLINE (ownley.online) is an online fashion store operated by Last Label Pty Ltd. This page explains, in plain language, what personal information we collect, why we collect it, who we share it with, and the choices and rights you have if you shop with us from Australia, New Zealand, the United States, the United Kingdom or Europe.

What we collect: contact and delivery details, order and payment details, messages you send us, and device and browsing information.
Why: to process and deliver your orders, provide customer service, prevent fraud, improve our website and, where permitted, send marketing and show you ads.
Who we share it with: Shopify, payment providers, delivery carriers, Global-E (for international orders), our email and SMS tools, and advertising and analytics partners such as Google, Meta, TikTok and Pinterest.
We do not sell your personal information for money. Advertising and analytics tools may count as "sharing" or "targeted advertising" under some laws, and you can opt out (see "Your rights and choices").
Your choices: unsubscribe from marketing at any time, ask to access, correct or delete your information, and manage cookies and ad settings.
Contact: info@ownley.online

Who we are

OWNLEY ONLINE is operated by Last Label Pty Ltd ("OWNLEY ONLINE", "we", "us" or "our"), 23/108 Dunning Avenue, Rosebery NSW 2018, Australia. We are the data controller of the personal information described in this policy. Our online store is hosted and powered by Shopify. This policy applies to our website ownley.online, our customer service channels (email and live chat), our marketing emails and text messages, and our social media advertising.

Personal information we collect

Category	Examples	When we collect it
Contact details	Name, email, phone number, billing and delivery address	When you place an order, create an account, join our mailing list or contact us
Order and payment information	Items purchased, returned or exchanged, order value, payment method and confirmation (full card numbers are handled by our payment providers, not stored by us)	At checkout and when you make a return
Account information	Login details, saved addresses, preferences	When you create or use an account
Communications	Emails, live chat messages, photos or order details you send us, survey responses	When you contact customer service or reply to our messages
Device and usage information	IP address, browser, device type, pages viewed, items added to cart, referring site, approximate location	Automatically, through cookies and similar technologies
Marketing preferences	Email and SMS subscription status, campaign engagement (such as opens and clicks)	When you subscribe, unsubscribe or interact with our marketing

We may also receive information about you from Shopify, our payment providers, delivery carriers, Global-E, and advertising and social media platforms, including inferences about your interests drawn from your activity.

How we use your personal information

Provide our services: process payments, fulfil and deliver orders, handle returns, exchanges and store credit, and send order and delivery updates.
Customer service: respond to enquiries by email and live chat, resolve issues and keep a record of our conversations.
Marketing and advertising: send promotional emails and text messages (where you have opted in or we are permitted to), measure which campaigns work, and show you relevant ads on Google, Meta (Facebook and Instagram), TikTok, Pinterest and other websites, including based on products you viewed or left in your cart.
Improve our website and range: analyse how the site is used, test changes and understand which products customers want.
Security and fraud prevention: verify orders and payments and detect and prevent fraud, abuse or unlawful activity.
Legal obligations: meet tax, accounting, consumer law and customs requirements, and respond to lawful requests from authorities.

Legal bases (UK and EEA customers)

Where the UK GDPR or EU GDPR applies, we rely on: performance of our contract with you (orders and delivery); our legitimate interests (fraud prevention, website improvement, and marketing to existing customers); your consent (marketing emails and texts, and non-essential cookies, which you can withdraw at any time); and legal obligation (tax and accounting records).

Who we share your information with

We only share personal information as needed for the purposes above. Recipients include:

Shopify (our store platform, checkout, hosting, Shopify Inbox live chat and related tools) and our payment providers, who process payments and help detect fraud.
Delivery and logistics partners such as Australia Post, DHL and other carriers, to deliver your order and provide tracking.
Global-E, which supports our international checkout for customers outside Australia. Global-E handles international pricing, duties and taxes, payment, shipping and returns for those orders and processes your information under its own privacy notice.
Email, SMS and customer service tools we use to send order updates and marketing and to manage customer enquiries (including Gmail and Shopify Inbox).
Advertising and analytics partners including Google (Google Analytics and Google Ads), Meta (Facebook and Instagram), TikTok and Pinterest. These providers use cookies, pixels and similar technologies to measure advertising performance and show relevant ads, and handle information under their own privacy policies.
Professional advisers, regulators and authorities where required by law, and a purchaser or successor if our business is sold or restructured.

We do not sell your personal information for money. In the past 12 months, we have shared device identifiers, browsing activity and purchase activity with the advertising and analytics partners listed above for the purposes of cross-context behavioural advertising and analytics, which some US state laws treat as "sharing" or "targeted advertising".

Cookies, pixels and similar technologies

We and our partners use cookies, pixels and similar technologies to keep your cart working, remember your preferences, keep the site secure, measure traffic, and measure and personalise advertising. This includes the Google tag, Meta Pixel, TikTok Pixel and Pinterest Tag. You can:

change your cookie choices using the cookie or privacy banner on our site (where shown);
block or delete cookies in your browser settings (some features, such as the cart, may then not work);
manage ad personalisation in your Google, Meta, TikTok and Pinterest account settings; and
use a Global Privacy Control signal, which we treat as an opt-out of sale/sharing where required by law.

Marketing emails and text messages

You can unsubscribe from marketing emails at any time using the unsubscribe link in any email, and from text messages by replying STOP. We will still send you essential messages about your orders and account. Our email and text marketing complies with applicable spam and marketing laws, including the Australian Spam Act 2003.

Your rights and choices

Depending on where you live, you may have the right to:

Access the personal information we hold about you;
Correct information that is inaccurate or out of date;
Delete your personal information, subject to legal record-keeping requirements;
Receive a copy of your information in a portable format;
Object to or restrict certain processing, and withdraw consent at any time (UK and EEA);
Opt out of the sale or sharing of your personal information and of targeted advertising (including US state residents such as California); and
Not be discriminated against for exercising your rights.

To make a request, email info@ownley.online. We may need to verify your identity, and an authorised agent may make a request on your behalf with proof of authority. We will respond within the time required by the law that applies to you (generally within 30 days). Information held by Shopify, Global-E or our advertising partners can also be managed through their own privacy tools, including Shopify's privacy portal.

Australia

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. If we experience a data breach likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner as required.

New Zealand

We handle personal information in line with the Privacy Act 2020 (NZ). You have the right to request access to and correction of your personal information.

United States (including California)

If you are a resident of California or another US state with a privacy law, you may have the rights to know, delete, correct, and opt out of the sale or sharing of your personal information and targeted advertising. We do not knowingly sell or share the personal information of anyone under 16.

United Kingdom and European Economic Area

You have the rights described above under the UK GDPR and EU GDPR, including the right to lodge a complaint with your local data protection authority (in the UK, the Information Commissioner's Office).

International transfers

We are based in Australia, and our service providers, including Shopify, Google, Meta, TikTok, Pinterest and Global-E, may process information in other countries, including the United States and countries in the EEA and Asia-Pacific. Where we transfer information out of the UK or EEA, we rely on appropriate safeguards such as Standard Contractual Clauses or an adequacy decision.

How long we keep your information

We keep personal information for as long as needed to provide our services, handle returns and customer service, meet legal, tax and accounting obligations, resolve disputes and enforce our agreements. When it is no longer needed, we delete or de-identify it.

Security

We use technical and organisational measures, including encrypted payments through Shopify and our payment providers, to protect your information. No online system is completely secure, so please use a strong, unique password for any account and avoid sending sensitive information by email or chat.

Children

Our website is not directed to children, and we do not knowingly collect personal information from children under the age of majority where they live. If you believe a child has given us information, contact us and we will delete it.

Third-party links

Our site may link to other websites and social platforms. We are not responsible for their privacy practices, so please read their policies.

Frequently asked privacy questions

Do you sell my personal information?

No, we do not sell your personal information for money. We do share limited information with advertising and analytics partners (Google, Meta, TikTok and Pinterest), and you can opt out.

Why do I see ads for products I looked at?

Our advertising partners use cookies and pixels on our website to show you ads for products you viewed or added to your cart. You can turn this off in your cookie settings, browser, or the ad settings of each platform.

What happens to my information when I order from outside Australia?

International orders are processed through Global-E, which handles your payment, duties and taxes, shipping and returns, and receives the information needed to do so. Your information is also stored by us to manage your order and support.

How do I unsubscribe from marketing?

Use the unsubscribe link at the bottom of any marketing email, reply STOP to any marketing text message, or email info@ownley.online.

How do I ask for my information to be deleted?

Email info@ownley.online with the name and email address used on your order. We will verify your identity and confirm what we can delete, noting that some order records must be kept for tax and legal reasons.

Who do I contact to make a complaint?

Email us first at info@ownley.online so we can try to resolve it. You can also contact the Office of the Australian Information Commissioner (Australia), the Office of the Privacy Commissioner (New Zealand), the Information Commissioner's Office (UK) or your local data protection authority (EEA).

Changes to this policy

We may update this policy from time to time to reflect changes to our practices, tools or the law. The "Last updated" date at the top shows when it was last changed. Significant changes will be notified as required by law.

Contact us

Last Label Pty Ltd, trading as OWNLEY ONLINE
23/108 Dunning Avenue, Rosebery NSW 2018, Australia
Email: info@ownley.online
Website: ownley.online